And it's not just that fish has gone up in price or customer habits have changed. The main shift is deeper: the market is focusing less and less on fishing and more and more towards cultivation.
Wild fish depends on quotas, season, stocks, logistics, and weather. Today the volume is there, tomorrow it has subsided. One price today, another tomorrow.
And aquaculture provides the market with what it particularly lacks right now: understandable volumes, predictability, and the ability to plan production all year round.
In 10 years, global aquaculture has more than doubled.
The geography of production has expanded. The buyer began to switch more actively between types of fish.
And investments are increasingly going into cultivation.
The main conclusion is simple: aquaculture no longer looks like a separate niche “for enthusiasts".
It has become a full-fledged part of the fish market.
And her role will only grow further. 🐟⚙️
If you want to learn more about UZV or calculate your own fish farm, ask your questions in private messages.

Beluga caviar is taken from the beluga sturgeon (Huso huso) and is one of the most premium caviars produced in the world. This caviar is harvested and processed in different regions of Iran. It appears in various sizes and colors - pearls up to 4 mm and hues ranging from light to grey. Iranian Beluga is considered among the world's finest caviars and holds special value in luxury markets.

If you have any questions about purchasing products, please contact the company's representative in Armenia, Russia, Europe and America. Tel/ WhatsApp +(374)77955511

Խավիարի տեսակները-Բելուգա
Հազվագյուտ և գերազանց

Բելուգայի խավիարը արդյունահանվում է թառափ ձկներից (Հուսո-Հուսո) և հանդիսանում է ամենաբարձր որակի ձկնկիթներից մեկը
աշխարհում արտադրված խավիար: Այս խավիարը հավաքվում և վերամշակվում է Իրանի տարբեր շրջաններում ։
Այն գալիս է տարբեր չափերի և գույների ՝ մարգարիտներ մինչև 4 մմ չափսերով և երանգներ ՝ բացից մինչև մոխրագույն:
Իրանական բելուգան համարվում է աշխարհի լավագույն խավիարներից մեկը և հատուկ արժեք է վայելում շքեղ ապրանքների շուկաներում:

Արտադրանքի ձեռքբերման բոլոր հարցերով դիմեք ընկերության ներկայացուցչին Հայաստանում, Ռուսաստանում, Եվրոպայում և Ամերիկայում: Հեռ / WhatsApp +(374)77955511

Special temperature regime under constant control of digital seals

Մենք մեր գործարանի արտադրանքը կհասցնենք աշխարհի ցանկացած կետ: Հատուկ ջերմաստիճանի ռեժիմ ՝ թվային կնիքների մշտական հսկողության ներքո

Արտադրանքի ձեռքբերման բոլոր հարցերով դիմեք ընկերության ներկայացուցչին Հայաստանում, Ռուսաստանում, Եվրոպայում և Ամերիկայում: Հեռ / WhatsApp +(374)77955511

According to analytical companies, sales of frozen semi-finished products, fruits and vegetables, and ready meals in the first quarter of 2026 increased by 8%-10% in physical terms and by 16%-20% in monetary terms compared to the same period in 2025.

In frozen ready meals, the highest rates are shown by fish snacks (+232% in volume), breaded vegetable snacks (+176%), ready-made hot dogs (+156%) and breaded cheese snacks (+147%).

Frozen ready-made food and semi-finished products are growing faster than the entire market. Freezing is still inferior to ready-made food in terms of dynamics in physical terms, but in the first quarter it showed a faster pace in terms of money (23% versus 22% for ready-made food). This is due to the ongoing downsizing (reducing the size of packages) and the transition from the low price segment to the medium in a number of categories. The fastest growing frozen groups are those offering the most ready-to-eat product. It is possible that the interest in frozen ready-made food that has begun will transform into a steady trend. The popularity of such products is explained by several trends at once. Customers are increasingly looking for products that allow them to quickly prepare a full lunch or dinner, and frozen vegetables and berries simultaneously correspond to the trend for healthy eating.

Retailers are responding to the growing demand by expanding their product range. Depending on the store's format, the number of frozen items varies from 90 to more than 1,400 items. The chain offers only 40 to 240 types of ready-made dishes and side dishes.

The growing interest in frozen products reflects a change in consumer habits, and modern consumers increasingly value convenience and time savings, so categories that simplify cooking as much as possible are winning.

At the same time, the market is developing not only due to an increase in sales volumes, but also due to the transition of customers to more expensive segments. This is especially noticeable in the categories of ready-made entrees and vegetable mixes, where customers are increasingly choosing more complex and high-quality products.

Modern shock freezing technologies make it possible to preserve the taste, structure and nutritional properties of products as much as possible. The main quality factor is the freezing rate: the faster the product goes through this stage, the fewer large ice crystals form, destroying its structure.

According to the expert, meat, poultry, fish and berries are best frozen. This allows you to preserve the taste and at the same time reduces the risk of bacterial growth.